📧 Google Cloud | 🔗 LinkedIn | 🐙 GitHub

👋 Welcome

My name is Maria, a seasoned analyst with a passion for uncovering insights.

My approach integrates agile methodologies with AI best practices to optimize business processes and drive data-informed decisions.

About Me

With experience across various sectors and global products/eCommerce, I specialize in Marketing, Customer Analytics,User Research, Product Analytics ,eCommerce metrics.

I have hands-on experience in Digital Marketing Campaigns (SEO, SEM, CRM, Affiliates) and eCommerce sales analysis. I strive to stay up-to-date with trends in Marketing Strategy, UX , CRO and Google Cloud Platform

I have led digital data analytics projects end-to-end from roadmap creation with user requirements, doing user research, Stakeholders communication and Dashboard creation to monitor the main KPIs.

My last courses certifications :

• McKinsey Forward Program
• MIT : Designing and Building AI Products & Services
• Google Business Intelligence Professional Certificate

Key Skills

My technical toolkit includes:

• Advanced analysis in Python
• Cloud computing and analytics platforms
• Quantitative and Qualitative Research

My background:

• MSc Big Data & Business Analytics - 1.5 years
• BA Sociology (with market research intensification) - 5 y.
• Advanced Technician in Software Development - 2 y.

Projects

Here you can find links to Github, Youtube & Visualization tools

Please, keep in mind there is masked data due to contract terms restrictions.